Xiaomi now plans to optimize advertisements in MIUI

There is lot of users who have complained about the annoyance of advertisements in MIUI and how it interferes with the usage of the smartphone. However, the company’s response made it clear that ads in MIUI are here to stay but the company could optimize how it works, mostly with the upcoming MUI version 11.0. 

The Chinese company is planning to do so using algorithms which can improve the ads to reach rate and also make sure that the ad that users see are relevant to their interests. It now aims to reduce and optimize advertisements on the platform and improve user experience.

Xiaomi for sure is making lot of money from Ads on its phones, but I would prefer to give the choice either to accept or not the ads. We hope with future updates it will be less than before.